منابع مشابه
Online Social Networks: An Online Brand Community Framework
This article explores the various stances and ideas that firms must both heed and consistently adapt to in the perpetuation of the Web 2.0 phenomenon of online social networks (OSNs). Within the article, the sociological implications of OSNs are explored before discussing various strategies, opportunities, and problems that are associated with the continued growth of OSNs within and outside of ...
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Online brand community has become an important channel for consumers to exchange knowledge about products. However, because of the lack of explicit incentive mechanisms, users may withhold their effort in knowledge contribution. Although the underlying mechanism about why users contribute their knowledge has been well studied, the factors determining the knowledge withholding behavior are rarel...
متن کاملSocial Capital and Online Games
We use data from an online game economy and econometric matching methods to test whether social capital of players has an impact on game success. Membership in a “clan”, a voluntary organisation of players, positively impacts game success. Hence, social capital has a positive effect on outcomes. Yet, top performers do not gain from access to this social capital. JEL Classification: A13, C99, D1...
متن کاملcommunity-based management, improving social capital and sustainable rural development
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متن کاملOnline Community and Democracy
The debate over the contribution of the Internet to democracy is farfrom settled. Some point to the empowering effects of online discussionand fund raising on recent electoral campaigns in the US to argue thatthe Internet will restore the public sphere. Others claim that the Internetis just a virtual mall, a final extension of global capitalism into everycorner of our lives. This paper argues f...
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ژورنال
عنوان ژورنال: Journal of the Korea society of IT services
سال: 2014
ISSN: 1975-4256
DOI: 10.9716/kits.2014.13.3.183